VAPOUR FESTIVAL OF INDEPENDENT MUSIC 2004

Aiming to dispell the myth that we're all into 'indie' music these days, the Vapour Festival aims to show the true meaning of the word. Organisers are only too aware of the way major labels buy up proven success stories and market them as though they're still on an indie label - except with authoritative control over content. To them this is only succeeding in delivering a banal batch of originality lackers, with true innovation - now as ever - existing only on the margins.

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Aiming to dispell the myth that we're all into 'indie' music these days, the Vapour Festival aims to show the true meaning of the word. Organisers are only too aware of the way major labels buy up proven success stories and market them as though they're still on an indie label - except with authoritative control over content. To them this is only succeeding in delivering a banal batch of originality lackers, with true innovation - now as ever - existing only on the margins.

Vapour is using the month of October to stage events around London, in venues such as Hackney Empire, ICA, Cargo and Spitz, covering the waterfront of independent label activity to show that apathy just ain't for everybody.less